With Flypaper, receiving promotional products or services takes on its most low-key, yet most personal form. Customers have never had a choice about where and when they receive promotions - until now. Plus, they're rewarded for it. By choosing to receive promotional messages on their cell phones, users can donate rewards directly to a chosen non-profit organization. And sponsors have a choice too. They choose the audience most interested in what they have to offer based on a particular user profile.